Business Growth Simplified
Lumora is an advisory and strategic marketing firm that helps business owners across the Asia Pacific.
The business landscape is changing fast. Are you keeping up?
We help small business owners across the Asia Pacific who struggle with:
It's all in your head
A hundred things circling, nothing mapped, nothing finished.
Doing admin at night
You catch up on the paperwork after hours or on Sunday, most weeks.
Busy but not paid
You can't say for sure what work makes you money and what doesn't.

The Lumora Advisory
An advisor by your side at a rhythm you choose so you get clarity, direction and traction.
- Scheduled sessions
- Numbers made clear
- Written accountability
- Prompt responses
- Simple transparent fees
What We Do
Business Advisory & Growth Strategy
Business planning, commercial strategy, growth opportunities, profitability, performance and decision support.
Marketing & Brand Strategy
Positioning, customer strategy, brand direction, marketing planning and market visibility.
Operations & Performance
Processes, systems, team structure, productivity, capacity and operational improvement.
Commercial & Financial Insight
Pricing, margins, revenue performance, cash-flow visibility and commercial decision-making.
Projects & Strategic Initiatives
Specific growth projects, market entry, restructuring, acquisitions, business improvement and special projects.
The Lumora Framework
Illuminate
Have a real conversation about your situation. We look inside your business. The margin, customers, capacity, and where your time goes.
Focus
Cut through distractions and turn your attention onto what actually gets results.
Action
Work the plan properly and you don't need shortcuts. Measure performance and see what works and what eats your time.
Sustain
Build the habits so the business starts working for you instead of you running the business.
Work through the four stages and you end up with a business that makes more and needs you less.
Why Business Owners Choose Lumora
Experience, not theory
We built a business from a home office to a team of more than 30, bought several supporting businesses along the way, and sold it. Advice from people who have had to meet a payroll.
You get the truth
We tell it straight, including when the honest answer is that you do not need us. We would rather lose the engagement than take money for work that will not move anything.
A small client list
We work with a limited number of businesses at a time. When we are full we say so. That is the trade for knowing your business properly.
We actually care
Your business is not a line on an invoice to us. We are still there in month 6, when the plan meets reality and most of the real work happens.

Get Out of Your Head
I built my last business from a home office to a team of more than 30 over a decade. I bought several supporting businesses along the way. And scaled through one of the toughest markets in Australia, Real Estate, and sold it.
I hired the team and carried the payroll. I made the calls that no one else could make when it mattered. I know how it feels to have a hundred things on the to-do list and no time to do them.
Now I am using my experience and framework to help small business owners get the clarity and guidance I wish I had. I started Lumora Projects Co so you can get out of your head, get results, and above all, get paid what you should be.
Alicia Williams
Founder, Lumora Projects Co
Frequently Asked Questions
What does it cost?
Every engagement is priced in a written proposal with three options, so you choose the level that fits. Pay a deposit up front, a discount for paying in full, or monthly instalments. The free discovery call ends with your number in writing, and it does not change without your agreement.
What if I don't have time for this?
Lack of time is the most common reason owners wait, and it is the reason to start. The commitment is one scheduled session and the actions that come out of it. The point is to give you the week back, not to fill it.
Is this coaching, consulting, or accounting?
Advisory. Coaching tends to work on you. Consulting tends to hand over a report. This is neither. We work on the business with you and stay while it gets done. We are not accountants, auditors or tax agents, and where you need one we will say so.
How long is the commitment?
Most engagements run in blocks of 3 to 6 months, because nothing meaningful changes in 4 weeks. You can end an ongoing engagement with notice, and the terms are in writing before you start.
Do you only work with property businesses?
Lumora is not limited to property businesses. The founder's operating background is property and operations, but the work of pricing, marketing, cash flow, process and hiring is much the same in most small businesses.